About Us

What we do

SFD Systems designs, develops and deploys digital shelf edge technology for retail stores.  We work with global brands and retailers to maximise the commercial benefits of making stores smarter.

Innovation Leaders

Our digital shelf edge platform is the next generation of Electronic Shelf Edge Labels (ESLs or ESELs) now known as video-shelf-edge labels.  But we’ve built more than a digital price ticketing system – the platform is helping retailers to automate pricing, digitise promotions, drive sales and streamline in-store operations.  And that’s just the beginning, there are a range of innovations in the pipeline which will help retailers to run their stores better in an omnichannel world.

Our Vision