The world’s most advanced digital shelf edge platform

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World First for SFD – Launch of Large Displays

New Ultra High Impact Shelf-Wide Screens Introducing SFD’s new 4ft/1.2m wide […]


Drive sales at shelf edge

Our video shelf edge labels give retailers and brands a unique opportunity to advertise to customers at the point of decision. For the first time digital promotions can be deployed which engage, inform and convert shoppers. Retail marketing campaigns can be planned and delivered in an instant. The result– incremental revenues across products, categories and stores.

Streamline operations

Retailers and brands waste millions every year deploying and managing paper price tickets and promotions. The process of printing, shipping, sorting and deploying paper tickets in store presents major challenges frequently resulting in pricing errors and poorly deployed brand marketing campaigns. Our digital shelf edge platform automates pricing and promotional updates and delivers targeted retail marketing campaigns in an instant. Store staff are now free to do what they do best – looking after customers.

Improve Accuracy

Our electronic shelf edge labelling system removes the challenges of auditing paper labels and marketing campaigns by automatically checking and verifying that the pricing and promotional material on display matches the retailers’ central database and the products displayed on the shelf. A major benefit of this is that for the first-time retailers have access to live in-store planograms.

The Digital Shelf-Edge

Video electronic shelf edge labels are just the visible front of our digital platform. Our easy to integrate technology allows retailers to automate pricing updates, instantly deploy retail marketing campaigns, manage stock and planograms and improve the customers in-store shopping experience.

‘Our new Gatwick North store is designed to deliver an outstanding customer experience, and SFD’s digital shelf edge platform really helps with that. The screens and digital animations are doing a great job of catching customers’ attention and drawing them into the beauty hall. Brands displayed on the video-ESLs are enjoying a sales uplift of +40-50% compared to others in the same promotion.’

Debbie Ansell, Head of Beauty at World Duty Free

SFD’s digital shelf edge platform enables retailers and brands to bring the power of digital advertising in-store.

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